Aura-Soma Rebrand

by Tiny Hunter

Aura-Soma is a system of colour, plant, and crystal energies that enhance happiness and vitality. Established more than 35 years ago the brand has achieved great success with distribution in more than 50 countries and a loyal consumer base.

The company’s overarching mission - to make the brand accessible to all those who truly seek it - drove them to push themselves further and ask ‘How do we ensure relevance in the fast-evolving world of wellbeing?’

Tiny Hunter was chosen by Aura-Soma to define a new brand strategy that could be executed across all facets of the business; teaching, distribution, consultations and the products themselves, as well as their community engagement and social media.

The Aura-Soma rebrand has opened the company up to a whole new audience and re-positioned it within the thriving wellbeing space.


Silver in Branding 2019

Created by:

Design Director

Jen Mellander

Design Company

Tiny Hunter


click here



Design Team

Phoebe Cheong, Jo Cao


Entrant Companies

Tiny Hunter, AU


Aura-Soma, GB

Individual Credits

Creative Director: Emma Scott
Copywriter: Giuliana De Felice