GIKGOK

by Pandara Chanyatanavut

GIKGOK is a unique family owned Thai restaurant offering a homemade chicken menu. The restaurant offers quality everyday ECO friendly meals with personal friendly service. First of it’s kind aiming to inspire other small restaurant in Thailand. As for the branding, we play with Thai alphabet "ก" which is the main character of restaurant's name in the Thai language. Besides, this character represents chicken that is why we use this character as a symbol of the restaurant. All the packagings utilize paper as a primary material because we want to encourage and spread out a sustainable concept to Thai society. Instead of using a plastic bag, we provide an alternative. By using a paper handle that is recyclable, we also help to reduce the amount of plastic waste in Thailand. We care, and we share our thoughts with customers.



Prize
Gold in Branding 2019, Non-Pro


Agency
Design Director
Pandara Chanyatanavut
Website



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