663 Mag Mile represents an opportunity to create an exceptional, innovative retail opportunity on Chicago's premiere commercial avenue. Occupying a seminal corner along the city's boldest span of retail, 663 Mag Mile provides a unique opportunity for exposure on over 100 feet of vertical branding space. The brand concept was minimal, graphic, and edgy to attract a modern, fresh retail tenant looking to make a big impact on one of the world's most renowned retail boulevards.