by Kazuha Otake

Effy is a natural make up brand that uses only ingredients from a natural environment. I have a new system to allow an infinite combination of products. The goal is to provide safe cosmetics into the hands of everyone and encourage a new way of use, store, display, and apply cosmetics.


Gold in Packaging Design 2019, Non-Pro

Bronze in Branding 2019, Non-Pro

Created by:

Design Director

Kazuha Otake

Company/University or Design School

Pratt Institute


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