People are not confident and underappreciating their occupation, especially lower to middle class jobs. This campaign is created to make people appreciate more about each and every aspect of their occupation. To educate people about the importance of job equality. Therefore, you should not be ashamed of your occupation because every occupation is equally important. For the poster design, it is actually a two layers of poster. The first one is a lower case serif type layer and the second one is a sans serif upper case type layer. These represents the lower to middle and the higher class of work. It is two different posters, without one poster you can't read the other one. This further tells the concept of every occupation is equally important, no matter lower, middle or a higher class, we need each other to complete each other.