Preferred Brands initially requested The Biondo Group to design a new Organic Rice offering into their product line. With the success of the Rice introduction, the entire entree line of shelf stable products were completed for a cohesive line look. While the architecture remained the same, the tone on tone arch colors differentiated the two lines. The strong yellow equity color was maintained but modified for warmer consumer friendly appeal. The entire line consisted of 32+ skus.
Bronze in Packaging Design 2019
The Biondo Group Staff