This is a branding/packaging project based on a real card game called Euchre, generally played in Midwestern states. Unlike a standard deck of cards, Euchre only uses 24 cards (9's through A's). The game is based on a real place in Michigan called Newberry, and has a vintage lumberjack/hunting camp theme. All of the assets were created by me, including the box and the scoring stump/pieces. One of my hobbies is wood carving, so it was fitting to hand-carve the game accessories. The cards, map and rulebook are all accented with copper foil. The map of Newberry is an actual map of the hunting cabins that still stand today.
Gold in Packaging Design 2018, Non-Pro
Gold in Branding 2018, Non-Pro
Instructor-Corporate Branding: Emily Moody, Kapi'olani Community College