by Geethika Simhadri

Despite advances in technology, people have never felt more isolated than ever before because of the misuse of social media as a complete replacement for social interactions. Aini is a social platform that allows the exchange of skills and services between members in a community to tackle social isolation; providing the opportunity for meaningful interactions between users as they all collaborate with each other, creating new bonds and strengthening existing ones. Users can offer and request skills and services to others nearby and later document their results for others to evaluate and join in on the exchange. The driving inspiration of reciprocity is managed by Aini's reward system that motivates them to actively participate and share their contributions to their community. By acquiring commendations, users not only demonstrate their involvement in their communities but can also use them to request skills and/or services from others, illustrating the constant cycle of exchange and assuring them that their contributions have value.


Silver in UX, Interface & Navigation 2019, Non-Pro

Created by:

Design Director

Geethika Simhadri

Company/University or Design School

Savannah College of Art and Design


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Savannah College of Art and Design

Design Team

Geethika Simhadri – UX Designer Bernard Sahadala – UX Designer

Video (direct link)

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Entrant Companies

Savannah College of Art and Design, US


Savannah College of Art and Design, US

Individual Credits

UX Designer: Bernard Sahadala, Savannah College of Art and Design
UX Designer: Geethika Simhadri, Savannah College of Art and Design