The Archer Residences is a first of its kind in Beacon Hill: a collection of bespoke condominium homes with a full-service experience. Instead of relying on the traditional Beacon Hill look and feel, we created a contemporary, boutique hotel vibe to spotlight a new perspective on this quintessentially Boston lifestyle. The modern identity, a twist on the classic monogram, embraces the essence of boutique hospitality with fresh details that evoke the indulgence of full service luxury living. From herringbone and chevron patterns to gilded page edges and hand drawn sketches, the print piece is a storybook tale of modern luxury nestled on the top of Beacon Hill. The film and 3D illustrations are airy, modern and inviting, presenting the building as a series of styled tableaus that invite the viewer to step right into their new home. Completed assets were neatly packaged into an iPad application and website to attract potential residents.