Elite level triathlon coach Matt Koorey works with athletes across the globe. His precise, no-nonsense, straight talking style of coaching has seen him achieve world-renowned success. He is constantly in demand from clients. Seeking a new brand and website to help grow his company even further, we used a strong black and white colour pallette with dynamic lines suggesting movement and the reaching of a pinnacle of performance. Combined, this creates a visual look and feel as compelling and persuasive as Matt Koorey himself.