Branding Category

Entry Title:



Professional Branding



Design Director:

Joel Martinez

Design Team:

Joel Martínez, Iris Morales, Enrique Avalos, Ana Ruiz, Francisco Arrieta


Eme Design Studio



Individual Credit:

Joel Martínez, Creative Director, Eme Design Studio

Individual Credit:

Pauline Mateos, Graphic Designer, Eme Design Studio

Individual Credit:

Andrea Portillo, Graphic Designer, Eme Design Studio

Inspired by the mystical world of Mexican healers, Curadero brings you an authentic experience like no other. Located inside the Palomar hotel in San Diego California, Curadero brings together the traditional with the modern. The magical illustrations, trancelike patterns, and vibrant colors, captures both the heart of Mexico while inviting you to the mystical realm of the curandero. The brand captures the essence of the Mexican healers while easing your senses through it’s clever and loose visual elements. Curadero might not heal your soul, but it will definitely heal your hunger, hangover or stress.