LeadLab Rebrand

by LeadLab

At Leadlab, we believe that everyone deserves designs empowered by concept, creativity and content.

We understand that our previous logo does not accurately reflect our current tone, therefore we re-crafted our brand elements, to improve on the overall form and function using a minimal approach.

The brand assets revolves around 3 major elements - lead pencils and leader ( which are the two forms of the heteronym lead ) and also light bulb denoting creativity. They combine to form a coherent master brand-led identity system that works across multiple platforms.


Gold in Branding 2019

Created by:

Design Director

Chyuan Lee

Design Company



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Design Team

Li-Wen Ho, Winserng Chee