Sculptform Website

by Avenue

Sculptform’s wall and ceiling systems are an architect’s dream. We brought those dreams to life with a website worthy of the company’s sparkling reputation.

One click through Sculptform’s portfolio and we guarantee you’ll never look at walls and ceilings the same again. Architects across Australia have flocked to the Bendigo-based business for years, and for good reason: their products are as easy on the eyes as they are innovative.

When it comes to Sculptform’s reputation as an architectural product manufacturer, the writing is on the wall: the team consistently delivers exceptional customer service and their products offer the freedom and flexibility for virtually unlimited creative vision. However, a confusing site structure, unnecessary gating, and ambiguous sales messaging was not reflective of a business actively expanding its footprint across Australian and international markets.

Ready for a change, Sculptform shed its former moniker, Woodform Architectural, and enlisted us to reimagine their web presence.
Our brief was simple: design and build an inspiring website that gives architects and builders everything they need to realise their creative vision… and nothing they don’t. Architects are notoriously time poor and often work late into the night, so we knew a complete online business solution that gives the goods without hassle was a must.

Although technically Sculptform is a manufacturing company, we all agreed the website—and the brand—should feel more architectural than industrial. We took care not to over-design the design (yes, that’s a thing), giving the site a clean, simple, and elevated look.

Thanks to Sculptform’s team of hard-working ‘ambassadors for beautiful architecture,’ the project was a heap of fun. We tackled everything from business objectives to brand messaging, personas, user mapping… all the stuff us digital geeks go ga-ga for.

Today, the Sculptform site celebrates its products’ originality and creative possibility. Technical information, applications, and...


Gold in Mobile Responsive Design 2019

Silver in Website Design 2019

Created by:

Design Director

Flavio Argemi

Design Company



click here



Design Team

Flavio Argemi, Jon Low, Brenton Cannizzaro and Dylan Reeves


Entrant Companies

Avenue, AU

Individual Credits

Creative Director: Flavio Argemi, Avenue
Technical Director: Jon Low, Avenue
Strategy Director: Brenton Cannizzaro, Avenue