For decades Brax has stood for smart and stylish outfits. It was time for a comprehensive digital realignment of the online shop so that an expanded target group would be enthusiastic about the brand. A responsive, individually tailored framework as well as a complete rework of the user navigation ensures an inspiring shopping experience on all devices. The new interface transports the brand values perfectly and enthuses customers for the brand with new features and content elements.
Bronze in UX, Interface & Navigation 2019
Bronze in Website Design 2019