Graphic-Wine Synaesthesia: LadyPenguin “Dictionary” Wine Tasting Set

by Jansword Design

Different from western market, China consumer is still unfamiliar with wine. The “Dictionary” is a series of classic red wines launched by LadyPenguin in this context. Choosing from six different grape species in the world to form a textbook-style tasting set. We used Six kinds of typography to symbolized six characteristic of grape species, which can known as Typo-Wine Synaesthesia. The illustration of Figurative animals also symbolized the feature of the Wine species. And the surrounding things is the flavor of the species(for example, We draw crystals, lemons and linden flowers for Riesling) Dante stands for Gruner Veltliner, Didot represents elegant Riesling, and Art Nouveau-style fonts for Moscato, Futura Inspired font for The new world representative Syrah, the gentle Optima for Merlot.

Silver in Illustration 2019
Silver in Typography 2019
Bronze in Packaging Design 2019

Design Director
Jansword Zhu
Design Team
Jansword Design

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