Branding Category
Entry Title:
Poblano Typeface/brand
Category:
Non-Professional Branding
Position:
Gold
Design Director:
Simon Dunford
Design Team:
Simon Dunford
Company:
Fanshawe College
Client:
Fanshawe College Hospitality Dept.
Individual Credit:
Simon Dunford, Typeface Designer, Simon Dunford
Individual Credit:
Simon Dunford, Graphic Designer, Simon Dunford
Advertiser/Brand:
Simon Dunford, Student RGD, CA
Advertiser:
Fanshawe Student Union, CA
Poblano's is a Mexican food company that I created after a logo was rejected. I took the rejected logo and turned it into a complete brand. The reason for the brand is to show that sometimes students or junior designers are unable to show off how far they can take a project. I began working on a custom typeface for the client but since they decided to go with another one of my designs, I continued with it on my own time. The typeface will be commercially available in the future.