With more than one million members and over one hundred sales points annually visited by sixty million customers, Unicoop Firenze is among the first Italian consumer cooperatives of the Coop system. This project stems from the need to create an integrated visual system for the spaces of great malls and commercial centers in Tuscany. Graphic signs that are not simply decorations, but ways of telling values and shared experiences of the cooperative. A unique, coordinated, visual language is declined between external signage, internal signage, parking, courtesy communication, archigraphy up to the promotional communication of the centers and the websites. For this project were designed 3 custom-made typefaces to be used in the context of a wide range of coordinated illustrations.