by Hanbyul Park

The project was to re-imagine the identity system; typography, color, print collateral, custom iconography, way finding, signage, and environmental graphics for the ICFF( International Contemporary Furniture Fair) in the New York City. The identity, logo, and custom typeface was inspired from the structure of furnitures; their curves and mass. And the colors were pulled out from the contrast between warm and cool materials of the furniture.


Bronze in Branding 2019, Non-Pro

Created by:

Design Director

Hanbyul Park

Company/University or Design School

School Of Visual Arts



International Contemporary Furniture Fair, US

Individual Credits

Instructor: Brankica Harvey, School Of Visual Arts
Instructor: Kenneth Deegan, School Of Visual Arts