ICFF

by Hanbyul Park

The project was to re-imagine the identity system; typography, color, print collateral, custom iconography, way finding, signage, and environmental graphics for the ICFF( International Contemporary Furniture Fair) in the New York City. The identity, logo, and custom typeface was inspired from the structure of furnitures; their curves and mass. And the colors were pulled out from the contrast between warm and cool materials of the furniture.



Prize
Bronze in Branding 2019, Non-Pro


University/Company
School Of Visual Arts


Credits
Instructor
Brankica Harvey, School Of Visual Arts
Instructor
Kenneth Deegan, School Of Visual Arts

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