The project was to re-imagine the identity system; typography, color, print collateral, custom iconography, way finding, signage, and environmental graphics for the ICFF( International Contemporary Furniture Fair) in the New York City. The identity, logo, and custom typeface was inspired from the structure of furnitures; their curves and mass. And the colors were pulled out from the contrast between warm and cool materials of the furniture.
Bronze in Branding 2019, Non-Pro
International Contemporary Furniture Fair, US
Instructor: Brankica Harvey, School Of Visual Arts
Instructor: Kenneth Deegan, School Of Visual Arts
JIAHUI HEALTH REBRANDING EXERCISE
BEAMY
Bronze
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Ching Tien Lee
Silver