SOS homophobie is a non-profit, volunteer-run organisation committed to combatting hate-motivated violence and discrimination against LGBT people 148 has worked on a new brand identity has been rethink to drive a new way of fighting, more human, solidarity based, gathering people. In this perspective, we have designed a visual element easily readable and reproductible, remembering social movement visual identities of Mai 1968. This design will become a symbol that will lead involvement of the association SOS Homophobie. This branding has been thought to be modular, there are two logo variations representing SOS Homophobie activities: from one side Listening to people, Education, Solidarity and and the other side, Fighting and struggling, Gathering.