This project is all about giving back, with all services and product donated, with all profit going to those in need of a second chance at life. Homeless grapes is very close to my heart, and I designed this label to celebrate this project and the good that’s happening on such a taboo topic in society. I wanted this label to bursts across the screen with passion and purpose to reflect the similar ethos of the product.
The first Homeless Grapes Project started with one little Facebook post. Jock Harvey, from Chalk Hill Wines, posted that he had a surplus block of vines and anyone was welcome to them if they made a donation to charity. Our CEO André saw an opportunity: why don’t we make a cheeky little shiraz instead and send 100% of the profits to charity? He contacted Jock and the rest, as they say in the biz, took a shitload of hard work and was totally worth it. People jumped on board the HGP train immediately, keen to be involved and help in any way possible. The result? An incredible $36,000 donation to the Hutt St Centre in Adelaide. Another $44,000 followed from the proceeds of the 2016 vintage.
Gold in Packaging Design 2019
Art Director: Adam Trovarelli, Adam Monster
Photographer: Kit Young, Kit On Tour