MÀM - Thai Curry Packaging

by Thitipol Chaimattayompol

MÀM Thai curry is a new product line that bundles all the main ingredients for making Thai curry in one package, which includes Thai curry pastes, coconut milk, and Thai spices. The uniquenesses of this product is, it's easy to use when compared to the other Thai curry products in the market. Thai curry blocks are adjustable with different spice levels by using Thai spice cubes. Typically, all the ingredients needed to make the curry come in a large quantity packaging. Our products use a unique culinary technique to create curry blocks in a specific portion. Consumers will cook Thai curry in the most accurate and creative ways. This unique feature will not only allow the consumers to enjoy the Thai curry with a variety of curry types and spices but also create their own combinations of curries.

The set provides all main ingredients for making Thai curry for two people. On the front side of the package show the explanation and comparison of different types of Thai curries that help customer diced what kind of flavors they want. On the side of the package also indicates the spicy level of the curries. The step by step cooking instruction is on the back side of the box. The box set is perfect for people who first try to cook Thai curry.

The idea of the packaging system is all components can be connected and disconnected to create varieties of combinations. The structure of curry's packages was inspired by wooden-block toys that can be connected to create different shapes and disconnected into an individual part. Using the same concept of the block system can create a playful way of cooking Thai curry. I want the design to create the new experience of cooking Thai curry with the...


Gold in Packaging Design 2019, Non-Pro

Gold in Branding 2019, Non-Pro

Gold in Logos 2019, Non-Pro

Created by:

Design Director

Thitipol Chaimattayompol

Company/University or Design School

Pratt Insitute


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