Daily's Tropicals Frozen Cocktails

by The Biondo Group

Following a review of the Daily's frozen cocktail offerings, The Biondo Group and Harvest Hill repositioned the line to reflect the brand personality.. a mini tropical vacation. The line consisted of 13+ existing flavor profiles. The package architecture incorporate appetizing fruit and glass visuals with beach /tropical accents to reinforce the brand's position and the individual flavor names.

Prize

Honorable Mention in Packaging Design 2019

Created by:

Design Director

Mark Davis

Design Company

The Biondo Group

Client

Harvest Hill Beverages

Design Team

The Biondo Design Team