Fahrenheit is a publishing company that focuses on criminal fiction. The concept for the identity came from the idea that crimes go against the law of society. To represent this idea, I turned a few letters upsidedown to represent this idea. Also I used the color yellow to micmic the crime tape. For the type treatment, I borrowed elements from criminal reports. To give it a modern feeling, I used the font 'Space Mono' to replace the usual Typewriter font.
Gold in Branding 2018, Non-Pro