Pedigree: A Dog's Story

by Aaron Turk

In NZ there are over 9,900 dog bites a year with the most likely victims being children aged 5-9 y/o. Over 75% of these incidents happen in the home environment, with a dog that is known to the child.

A lot of these incidents happen due to a lack of education around dog safety. However, it is the dog that is often blamed and in most cases put down.

Created in partnership with dog behaviourists and the Auckland City Council, A Dog’s Story™ is an interactive adventure that teaches children dog safety and how to read dog behaviour.


Gold in Mobile Interaction & Experience 2019

Silver in Illustration for Games 2019

Silver in Mobile Games 2019

Bronze in Character Design 2019

Created by:

Design Director

Aaron Turk


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Colenso BBDO Auckland/Pedigree

Design Team

Watermark Creative, Colenso BBDO Auckland

Video (direct link)

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Entrant Companies

Watermark Creative, NZ


Colenso BBDO Auckland , NZ
Pedigree, NZ

Individual Credits

Art Direction: Emily Osborne, Colenso BBDO
Creative Direction,: Aaron Turk, Colenso BBDO
3D Animation: Mark Pearce