Purple wanted us to create a native ad experience where the user can learn about the science of Purple in easily digestible blurbs for each product while maintaining the fun and quirky attitude of their branding.
By rendering an equirectangular 360 image of a room, and then digitally enhancing the space with raw footage assets, we were able to recreate the Purple laboratory. Each character and feature was isolated into their own layers, and warped to match the equirectangular environment, and create a sense of depth. After crafting short copy and designing each hotspot pop-up, all the assets were combined to create a full 360 experience for the user to surround themselves in the eccentric mad scientist world of the Purple brand.
Gold in Innovative Use of Mobile Technology 2019
Silver in Mobile Ads 2019
Oath / Verizon Media Group Ad Technology Team
Developer: Bennett Shapiro, Verizon Media Group
Creative Solutions Manager: Jacob Michnick, Verizon Media Group
Designer: Emily Salinas, Verizon Media Group