Deployment of a playful and social ditigal-in-store device to celebrate Italy via an application developed to create a photo portrait and print it on a latte. An unprecedented experience in Europe! A second web application device allows customers to create on-site and online a family crest, then print it on a totebag.
Gold in Interactive Design 2019
Nicolas MARCADET, Valérie GOUDAL
Le Bon Marché - LVMH, FR