Sculptform Website

by Avenue

Sculptform’s wall and ceiling systems are an architect’s dream. We brought those dreams to life with a website worthy of the company’s sparkling reputation. One click through Sculptform’s portfolio and we guarantee you’ll never look at walls and ceilings the same again. Architects across Australia have flocked to the Bendigo-based business for years, and for good reason: their products are as easy on the eyes as they are innovative. When it comes to Sculptform’s reputation as an architectural product manufacturer, the writing is on the wall: the team consistently delivers exceptional customer service and their products offer the freedom and flexibility for virtually unlimited creative vision. However, a confusing site structure, unnecessary gating, and ambiguous sales messaging was not reflective of a business actively expanding its footprint across Australian and international markets. Ready for a change, Sculptform shed its former moniker, Woodform Architectural, and enlisted us to reimagine their web presence. Our brief was simple: design and build an inspiring website that gives architects and builders everything they need to realise their creative vision… and nothing they don’t. Architects are notoriously time poor and often work late into the night, so we knew a complete online business solution that gives the goods without hassle was a must. Although technically Sculptform is a manufacturing company, we all agreed the website—and the brand—should feel more architectural than industrial. We took care not to over-design the design (yes, that’s a thing), giving the site a clean, simple, and elevated look. Thanks to Sculptform’s team of hard-working ‘ambassadors for beautiful architecture,’ the project was a heap of fun. We tackled everything from business objectives to brand messaging, personas, user mapping… all the stuff us digital geeks go ga-ga for. Today, the Sculptform site celebrates its products’ originality and creative possibility. Technical information, applications, and installation details are all easily accessible via an anchored menu, with high quality photography front and center. Architects on the hunt for design inspiration can now easily filter projects by product, material, application, sector, species, or finish. We also gave careful consideration to the site’s backend. From installation information to technical specifications, Sculptform staff deal with complex information on the daily; to lessen the load, we put as much thought into the user experience for employees as we did prospective customers. Sculptform is a known and respected thought leader in the architectural space—seriously, these guys know their stuff. We buffed up the blog to resemble an architect digest, each entry its own feature editorial. Finally, because Sculpform pride themselves on end-to-end service, they’re particular about installation to ensure the product and the design are accurately brought to life. Incorporating an installers directory allowed for quick filtering between certified installers, giving local businesses some much-appreciated visibility in front of an architectural audience. We’re chuffed with the outcome, and happy to hear the Sculptform crew liked us as much as we like them: “Avenue were amazing in the design and build of our new website. They helped us mould our ideas, and identified where our strengths lied as a business, to create an online experience tailored to our target market. It even scratches some itches we didn't know we had.” — David Cordwell, Marketing

Gold in Mobile Responsive Design 2019
Silver in Website Design 2019

Design Director
Flavio Argemi
Design Team
Flavio Argemi, Jon Low, Brenton Cannizzaro and Dylan Reeves
Avenue, AU

Senior Web Developer
Dylan Reeves, Avenue
Strategy Director
Brenton Cannizzaro, Avenue
Technical Director
Jon Low, Avenue
Creative Director
Flavio Argemi, Avenue

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