Early Bird Deadline: 30 Sep, 2019


THE STORY OF A BRAND – 40 Years Engel & Völkers

by CREATIVE MINDS

The international real estate company Engel & Völkers with over 600 shops and 10.000 employees spread out all over the world celebrated their 40th birthday in their new headquarter designed by architect Richard Meier by the end of 2018. Christian Völkers one of the founders of this franchise company wanted to create a very elegant and special give away for their clients, supporters, employees, friends and family members. Around 2015 he started talking about printing a book that would tell the success story of the company with all its ups and downs. He gave us almost card blanche. The only thing we had to consider a. "Make each spread a piece of art" and b. "make it another milestone in our brand history". It took us 1,5 years to organize the archive which did not exist, create new images, illustrations and info graphics, come up with a strong typographic solution, grid and layout and use the brands colours which are 70% white, 15% grey (we used a Pantone silver instead), 10% black and 5% red. In the end we produced a book bound in white linen with blind embossing as is the slip case. We integrated 3 gate folds and 3 special selection printed on a glossy paper and shorter pages. 1980 when typewriters were common Mr. Völkers started to write down the entire does and don't of how to work, speak, dress, communicate etc with clients both home owners and wanted to buy or sell their properties. This started to be the codex for everybody working within his company. For us this was a great opportunity to pick up the typewriter fond and integrate it as a "red" thread throughout the book - relating to the very first beginning of the company as a typographic baseline. In addition to this we also integrated the companies own fond 'Newtext' on a summary page at the end of each chapters which shows all facts and figures in info graphics, icons, illustrations, super short captions and silver as a 5th colour. As the company grew we ended the last chapter with a gate fold. After 1,5 years we finally brought almost 400 pages with a total print run of 7.500 copies in two languages to our printer in Munich. During our 5 day stay we took care of an excellent print job done by Peschke Druck. During our several meeting with our client I made a big promise which I was very happy to hold in the end. Next to our coffee table format book with 250 x 350mm, we printed a Jumbo version in Italy. The dimensions are 450 x 630mm. All pages are hand glued and stiched. The print quality is amazing and the crafting to bind a book like this is breath taking. The jumbo version sits on a special stand in the entrance of each E&V Market Center and the headquarter building in Hamburg for visitors to flip through. We are proud to share our work.



Prize
Gold in Book Design 2019


Agency
Design Director
Janine Weitenauer
Client
Engel & Völkers
Design Team
Sinja Schwarz, Dong Jin Woo, Mong Ting Zhu, Mark Seelen, Saskia Herrmann


Credits
Jumbo Production
Marco and Mauro Loce, Design&Artbook Srl
Translation
Robert Smales
Lektorat
Kristin Schmidt Sumera
PR
Bettina Prinzessin von Wittgenstein, Engel & Völkers
Printing and Binding
Peschke Druck
Pre Press
Bertheau Druck
Author
Jeanette Gräfin Beissel von Gymnich
Photographer
Mark Seelen, Mark Seelen Photography
Graphic Design
Dong Jin Woo, Creative Minds - Janine Weitenauer
Graphic Design
Sinja Schwarz, Creative Minds - Janine Weitenauer
Coordination
Saskia Herrmann, Engel & Völkers

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