Food Truck Rodeo Rochester

by Chung Hui Pao

Food Truck Rodeo is a local event hosted at City of Rochester, New York every year from summer to fall. The design utilizes illustration, icon and color to add characters to the event and to pursue the ultimate goal of increasing the number of attendant and building connection between people and local business.


Silver in Branding 2019, Non-Pro

Created by:

Design Director

Chung Hui Pao

Company/University or Design School

Pratt Institute