Barcoding Brand Refresh

by Barcoding, Inc.

Barcoding, Inc., is a supply chain automation and innovation company impacting tens of thousands of organizations across the globe, helping businesses increase revenue, reduce operational costs and improve their customers’ experiences through our core expertise areas: data capture, labels and printing, and mobile computing solutions. Our organization has grown and evolved in its 20-year history, adding new areas of business as technology changes, but the visual identity for Barcoding had not adapted to reflect these changes, still using a barcode as it's primary brandmark. On the 20 year anniversary, our in-house design department made the decision to take on the task of refreshing our brand to better reflect us as a solution provider, while still giving a nod to our history and building on the equity of our name. On January 9, 2019, we launched a new mark that represents the solutions we build together with our customers and partners, no matter what the future of technology holds. The mark represents the importance of every small building block (whether a piece of data, a team member, or a process) in creating something meaningful. The new branding for Barcoding represents our endless possibilities! As part of the brand launch, we developed a much more comprehensive design system for the organization that is more flexible and adaptable to various mediums.

Bronze in Computer Animation 2019
Bronze in Branding 2019

Design Director
Jennifer Jericho
Design Team
Krystal Carpintieri, Josh Harding, Jennifer Jericho, Greg Jericho, Melina McLean
Advertiser/Brand, US
Barcoding, Inc., US
Jericho Vinegar Works, US
Barcoding, Inc., US

Visual Designer
Krystal Carpintieri, Barcoding, Inc.
Brand Designer/Creative Director
Josh Harding,
Greg Jericho, Jericho Vinegar Works
Digital Media Consultant
Melina McLean, Barcoding, Inc.
VP of Marketing
Jody Costa, Barcoding, Inc.
Brand Manager
Jennifer Jericho, Barcoding, Inc.

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