INNÉ is a feminine fragrance that represents the image of modern women who are not only beautiful but also strong and confident. The brand contains a simple design and plays with the sensation of touch. The bottle design inspired by complex forms of contemporary architecture that have intricate patterns. I incorporated the textures on the package's surface by utilizing the debossing technique with white lines in all branding design to let people touch and feel the texture. INNÉ's fragrance concept is about personalities with the juxtaposition of simplicity and complexity lifestyles. The brand conveys a simple daylight lifestyle, while the bottle has a more complex design that links to sophisticated personality. The outer character looks simple as an ordinary individual, after touching and experiencing with the fragrance scent will evoke the inner personality to become more sensitive. The beauty is in detail of senses. The intricate texture on the bottle evokes the new personality which more complicated. The design has incorporated the touch sensation on the bottle’s surface. Touch and feel the essential characteristic of me.