This is a cycling kit designed for the Colavita Las Vegas Women's Cycling Team 2018-2019 season. I was approached to re-design the kit for their upcoming season, and immediately decided it needed a concept that matched the women's cycling goals and enthusiasm, as well as emphasizing safety while riding on the road, via energetic colors.
Bright colors were used for motorist-awareness. Neon lime, pink, blue, purple and teal (to name a few of the colors) were used to stand out against a black background and contrast the Las Vegas desert landscape. Bike parts were illustrated and arranged to depict a ‘Day of the Dead’ motif, with a skull as the primary artwork and identifier of this popular holiday. As this is a women's cycling team (the parent company is an Italian producer of olive oil, pasta, and other food products), I incorporated the idea of bike parts as if they were different shapes of pasta.
As apparel is advertising that one wears, it was important to showcase the brand of Colavita along with the theme of ‘Day of the Dead’ together coherently on all sides of the cycling jersey, and shorts. One can immediately recognize a skull on the front, with deconstructed pieces showing up on the side panels of the jersey, and the side panels of the shorts. The Design is playful, with the usage of many bright colors, along with a seriousness that comes with the black background.
Most team cycling kits worn in Las Vegas tend to be generic, and are plastered in sponsor logos. This kit was meant to stand out from other local cycling team kits by using large amounts of black and festive bright colors, along with showcasing the main brand sponsor logo tastefully (Colavita), while still giving it large coverage and including other...view more
Silver in Illustration 2019
Bronze in Packaging Design 2019
Creative Director: Monica Maccaux, Blue Taco Design