rebrand musical CICAGO

by Minyeong Kang

The musical Chicago is one of the world 's most well - known musicals. But I thought it would be better if they re-branded the posters and branding. so, I try to re-create that logo, poster and even promotion materials like ticket as a assignment. Based on the stories of musical, I hope it will provide simple and brilliant feeling by allowing the signboards to be reminiscent of the neon signs. In addition, I tried to reveal the black comedy related to the prison for consumers enjoy that musical.



Prize
Bronze in Branding 2019, Non-Pro
Bronze in Promotional Materials 2019, Non-Pro


University/Company
Chosun University



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