Graphic-Wine Synaesthesia: LadyPenguin “Dictionary” Wine Tasting Set

by Jansword Design

Different from western market, China consumer is still unfamiliar with wine. The “Dictionary” is a series of classic red wines launched by LadyPenguin in this context. Choosing from six different grape species in the world to form a textbook-style tasting set. We used Six kinds of typography to symbolized six characteristic of grape species, which can known as Typo-Wine Synaesthesia. The illustration of Figurative animals also symbolized the feature of the Wine species. And the surrounding things is the flavor of the species(for example, We draw crystals, lemons and linden flowers for Riesling)

Dante stands for Gruner Veltliner, Didot represents elegant Riesling, and Art Nouveau-style fonts for Moscato, Futura Inspired font for The new world representative Syrah, the gentle Optima for Merlot.


Silver in Typography 2019

Silver in Illustration 2019

Bronze in Packaging Design 2019

Created by:

Design Director

Jansword Zhu

Design Company

Jansword Design



Design Team

Jansword Design