When thinking of chicken, the words rockin’ and sassy don’t often come to mind. That all changes when you see the branding for Boss Chicken. This branding emulates everything that was missing from the chicken game with spunky chickens that dance and surf through paper cups, liners, and t-shirts. The gritty, hand-drawn illustrations of chickens with pompadour hairdos, sunglasses, and styling combs give Boss Chicken an edgy and fun vibe, while the accompanying phrases and food icons remind you of the fresh, home-made food that Boss Chicken has to offer. All in all, this brand, like its chicken, is truly boss.
Gold in Packaging Design 2019
Gold in Branding 2019
Joel Martínez, Iris Morales, Ana Ruiz, Enrique Avalos, Francisco Arrieta
Art Director: Joel Martínez
Art Director: Iris Morales
Graphic Designer: Enrique Avalos