Early Bird Deadline: 30 Sep, 2019


2O19 CHINESE NEW YEAR OF PIG | SUPREME PIG SUPER YEAR

by Ti-Ming Chu Workshop

The visual imagery of most Chinese New Year cards for the Year of the Pig tends to be red. Thinking outside the box, I decided to use two very common Taiwanese street food as the main imagery: pig's blood cake and hei bai qie. The white part is the hei bai qie glazed with soy sauce and topped with chopped green onion, the red part in the middle is the pig's blood, and the black part is the pig's blood cake topped with peanut powder and cilantro. The entire image highlights the significance of pork in Taiwanese cuisine as well as the vitality of life. I watched the movie "A Taxi Driver" starring Song Kang-ho this year, and learned that every profession has its social responsibilities. As a designer, what I can do is use the images and words I create to remind you not to bring pork and related products from China to Taiwan. Because not only would you get fined, the economy would also be affected if the swine disease is spread into Taiwan and we may not be able to enjoy the pork dishes we love anymore. Since I really like Stephen Chow, I often include elements and references from his movies in my work. Zhu Bajie's nose and weapon are seen in the special edition card, I also included the weapon used to fight Zhu Bajie carried by the character played by Shu Qi in the movie "Journey to the West: Conquering the Demons", the rope used to tie down demons in the movie "A Chinese Odyssey Part One: Pandora's Box", and the butcher knife used by the main character in the movie "From Beijing with Love". Time is just like a butcher knife, it leaves scars as it passes by. It cuts away the damaged relationships and preserves the important ones. It is the Year of the Pig, pigs are often associated with negative terms such as stupid, lazy, dirty, and fat. To avoid these stereotypes, I decided to use a wild boar instead and hope that you can all be as brave and ferocious as one. And to remind you again, you should not bring pork and related products to Taiwan from countries affected by the swine disease.



Prize
Gold in Typography 2019
Silver in Integrated Graphic Design 2019


Agency
Design Director
Ti-Ming Chu
Website



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