Branding Category

Entry Title:

Tin Man


Professional Branding



Design Director:

Joel Martínez

Design Team:

Joel Martínez, Iris Morales, Enrique Avalos, Ana Ruiz, Francisco Arrieta


Eme Design Studio


Tin Man

Individual Credit:

Joel Martinez, Creative Director, Eme Design Studio

Individual Credit:

Edgar Bonilla, Graphic Designer, Eme Design Studio

Tin Man is a local filling station for the adventurous beer enthusiast. The amber growlers serve as the pinnacle to the brand, so it was important that the look of them display boldness and a unique sense of self, much like the contents inside. The complexion of the brand includes metallic steel grey, deep black and acidic coral. To round out the experience, apparel and proprietary drinking glasses completed the project.